Stop Losing Leads to Marketing
You Cannot Measure
Our SOAR Framework™ finds the exact gaps in your Systems, Optimization, Attention, and Response so you can fix what is costing you revenue.
Where Your Marketing Dollars Disappear
Most service business owners we work with are pouring money into marketing without knowing what’s working. Without tracking systems in place, businesses waste between $3,000 and $8,000 annually on ads they cannot measure. Combine that with an invisible online presence that costs 40 or more qualified leads each month, and slow response systems that lose 67% of opportunities to faster competitors, and the revenue gap becomes impossible to ignore. The problem is not effort. The problem is knowing exactly where the leaks are so you can fix them.
How the Assessment Works
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SYSTEMS
Can you tell me where each lead came from last month?
Without call tracking and conversion measurement, you have no idea which marketing channels are generating revenue and which are draining your budget.
OPTIMIZATION
Is your website converting visitors into customers?
If your site has slow load times, unclear calls to action, or poor mobile experience, visitors leave without ever contacting you.
ATTENTION
Are you showing up when customers search?
Most service businesses are invisible on Google because their profiles are incomplete and their websites lack proper local SEO structure.
RESPONSE
Are you capturing and responding fast enough?
67% of customers choose the first contractor who responds, so delayed replies mean lost revenue to faster competitors.
Get Your Free SOAR Assessment in
Three Simple Steps
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15-Minute Discovery Call
We schedule a brief discovery call to understand your business, current marketing efforts, and biggest challenges.
No sales pitch, just questions to identify where the gaps might be.
72-Hour Digital Audit
Our team analyzes your website, Google Business Profile, tracking systems, and response processes. We document every gap in your Systems, Optimization, Attention, and Response capabilities. .
Custom SOAR Report Delivered
You receive a detailed report showing exactly where leads are slipping through the cracks and which fixes will have the biggest revenue impact. No obligation to work with us after.
No Obligation • Completely Free • Personalized to Your Business
What Service Business Owners Say
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Frequently Asked Questions About the SOAR Framework™
Get answers to common questions about how the SOAR Framework™ works, what the assessment includes, and how it can help your service business identify and fix the gaps costing you leads every day.
What is the SOAR Framework™?
SOAR Framework™ is our diagnostic system for identifying the four gaps that cost service businesses leads every day: Systems (tracking and measurement), Optimization (conversion performance), Attention (visibility and discoverability), and Response (speed and reputation management). Most contractors are missing at least two of these components, which is why their marketing feels inconsistent and expensive.
How does the assessment work?
The assessment starts with a 15-minute discovery call to understand your business and current marketing efforts. Our team then conducts a 72-hour audit of your website, Google Business Profile, tracking systems, and response processes. You receive a detailed report showing exactly where leads are slipping through the cracks and which fixes will have the biggest revenue impact.
Is the assessment really free?
Yes, the initial assessment is completely free with no obligation to work with us afterward. We provide the full diagnostic report showing your Systems, Optimization, Attention, and Response gaps whether you hire us or not. Our goal is to show you exactly what is costing you leads so you can make an informed decision about fixing those issues.
What makes SOAR different from other marketing audits?
Most marketing audits just tell you what is broken. The SOAR Framework™ shows you the specific revenue impact of each gap and prioritizes fixes based on your business model. We focus exclusively on service businesses like contractors, plumbers, and HVAC companies because their marketing challenges are fundamentally different from retail or e-commerce. We speak your language and understand your customer journey.
Do I need a website to benefit from the SOAR™ assessment?
No, you can receive a complete SOAR™ assessment without a website by evaluating your Google Business Profile, review presence, and local search visibility. However, the assessment will likely reveal that lack of a website is your biggest Attention gap. Google evaluates hundreds of ranking signals, and businesses with optimized websites consistently outrank those relying only on GBP listings. We can build conversion-focused websites specifically designed to help service businesses compete on page 1 of search results.
What happens after I get my SOAR report?
After receiving your detailed report, you have three options: implement the fixes yourself using our recommendations, hire us to handle the implementation, or do nothing. There is no pressure or obligation. Many business owners use the report to guide their own marketing decisions or show their current marketing team where improvements are needed.
How long does it take to see results from fixing SOAR™ gaps?
Response improvements like automated follow-up systems show immediate results in lead capture rates. Systems tracking can be implemented within days to show where leads actually come from. Attention improvements through Google Business Profile optimization typically show ranking changes within 30 to 60 days. Optimization fixes affecting website conversion rates often produce measurable increases within 2 to 4 weeks. We prioritize quick wins first, then address longer-term visibility strategies.
Can the SOAR™ assessment show me if my current marketing is wasting money?
Yes. The Systems pillar specifically identifies which marketing channels generate tracked leads versus which produce zero measurable results. Most service businesses we assess discover they are spending money monthly on lead services, directories, or advertising that generate no attributable customers. The assessment shows exactly where your budget is going and which channels actually produce revenue you can measure.
What information do you need to conduct the assessment?
We need access to your Google Business Profile (or the ability to verify you own the business), your website URL if you have one, and information about your current marketing activities like paid ads, lead services, or social media. During the discovery call, we will walk you through exactly what we need and how to provide access safely.
Do you work with businesses outside of Texas?
While we are based in Texas and have deep expertise in Texas markets, we work with service businesses nationwide. The SOAR Framework™ applies to any local service business regardless of location. Our assessment process is conducted remotely, so geographic distance is not a barrier to getting accurate diagnostics and actionable recommendations.
Still Have Questions About the SOAR Framework™?
We understand that assessing your marketing can feel overwhelming, especially when you are not sure where the gaps are. Our goal is to make the process clear and straightforward. If you have questions about how the SOAR Framework™ applies to your business or need assistance getting started, reach out anytime. We are here to help.
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Stop Losing Leads to Invisible Marketing Gaps
Most service businesses are losing THOUSANDS monthly from gaps they cannot see. Get a free SOAR Framework™ assessment showing exactly where your leads are disappearing and how to fix it.
No sales pitch, no obligation.
Just actionable insights you can use immediately.
By clicking Request Quote, you agree to our Terms and Conditions.